A - Z of Supermarket tricks to make you buy more....
If you thought it was only casinos that used piped-in sound tracks of winning one-arm-bandits to entice you to spend more money...think again.
It turns out the humble ol' supermarket might not be as innocent as you think.
Example:
The baskets - Shops will actively hand out baskets and trolleys to customers, as people then feel embarrassed taking a basket with one item to the counter, and it increases the chances of multiple purchases.
Go To The Back – Supermarkets hit upon the idea of placing the essentials, such as bread and milk, at the back of the shop. This is in order to make people have to walk past the rest of the produce, and heighten the possibility of impulse buys, in order to get their necessities.
Shops will also often be laid out in order of price with the most expensive items being encountered at the beginning of your visit and the cheapest at the end. This is done to play on our sense of comparison, we are much more likely to spend money on accessories etc if we have just agreed to buy an expensive item, as in comparison they will seem cheaper than had we encountered them first.
Canned Smells - Most Supermarkets bake their bread early in the morning, however to entice more custom some have resorted to pumping out the smell of fresh baking bread to add to the illusion that it is constantly baked through the day.
Mirrors – Mirrors slow people down. Due to humans vain nature mirrors are regularly used on the front of shops in shopping centres and high streets to slow down the traffic and make people spend time in front of the shop. This is particularly true if they are next to Banks which speed people up.
Sneaky bastards, those supermarkets. See:
A-Z retail tricks to make you shop
It turns out the humble ol' supermarket might not be as innocent as you think.
Example:
The baskets - Shops will actively hand out baskets and trolleys to customers, as people then feel embarrassed taking a basket with one item to the counter, and it increases the chances of multiple purchases.
Go To The Back – Supermarkets hit upon the idea of placing the essentials, such as bread and milk, at the back of the shop. This is in order to make people have to walk past the rest of the produce, and heighten the possibility of impulse buys, in order to get their necessities.
Shops will also often be laid out in order of price with the most expensive items being encountered at the beginning of your visit and the cheapest at the end. This is done to play on our sense of comparison, we are much more likely to spend money on accessories etc if we have just agreed to buy an expensive item, as in comparison they will seem cheaper than had we encountered them first.
Canned Smells - Most Supermarkets bake their bread early in the morning, however to entice more custom some have resorted to pumping out the smell of fresh baking bread to add to the illusion that it is constantly baked through the day.
Mirrors – Mirrors slow people down. Due to humans vain nature mirrors are regularly used on the front of shops in shopping centres and high streets to slow down the traffic and make people spend time in front of the shop. This is particularly true if they are next to Banks which speed people up.
Sneaky bastards, those supermarkets. See:
A-Z retail tricks to make you shop
posted by Lady_Marmalade at 4:33 AM
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