Tuesday, December 19, 2006

Last-Minute Help for Those (Mostly Male) Holiday Shopping Slackers

IF women have any doubts that their men truly love them, this won’t help. According to at least one poll last week, nearly half of all men in relationships had yet to buy gifts for their spouses.

But forces of the corporate world are set to bail out shopping slackers yet again, only you wouldn’t know how unless you somehow noticed that delivery trucks were making fewer left-hand turns than ever.

Spurred by the growth of e-commerce, shippers like U.P.S. and others are shaving precious minutes from their delivery times by arranging shipping routes to avoid left-hand turns, among many other things. Online retailers, meanwhile, have tweaked their own product handling systems, thanks to improved technology and lessons sometimes painfully learned in years past.

The result is that many online merchants this year will still sell goods with standard shipping terms through Monday, Dec. 18, or Tuesday, Dec. 19, thereby lending a hand to late holiday shoppers and, e-commerce executives hope, stealing more sales from offline merchants.

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